Hoover? Sellotape? Jacuzzi? all actual brand names that have become the generic name for the product. And in our scene, the same could be said for the ubiquitous MPC. Akai have more or less had the monopoly on beat making for years, all in a self contained experience. But with NI making an assault on their territory with Maschine, Akai have rethought their offer and come back with something that will perhaps stop heads turning towards Berlin. The aptly named Akai MPC Renaissance, MPC Studio and MCP Fly are a rallying cry to retain the faithful and to update the classic brand for today's beat makers.